While the sharp end of racing success rests with the stars at the wheel of the cars, the truth of Formula One is that it is perhaps the ultimate team sport, a massive undertaking involving the unstinting hard work of hundreds of people and the crucial input of a vast array of organisations.
For Infiniti Red Bull Racing the definition of that word team extends far beyond just the men and women who build and race our cars every couple of weeks but instead reaches out to every one of our carefully chosen partners, for it’s in those relationships that the seeds of success have been sown.
Since its arrival into Formula One, just nine seasons ago, the team has always focused on forging long-standing relationships with like-minded organisations, partners who share our passion for competition, our quest for innovation, and a love of just doing things in a slightly different way.
That restless creativity and enthusiasm for the road less travelled means we’re not only the team that brought a radical new approach to Formula One hospitality and entertainment but also a team that through its passion for technical innovation has won Formula One Drivers’ and Constructors’ Championships in each of the last three seasons.
The most recent expression of our faith in our partners and, in turn, their commitment to us has been premium car brand Infiniti’s title and technical partnership with the team, extending a relationship begun in 2010 to the level of working hand in glove with the team across a number of key levels.
Relationships such as this are what we seek to foster at Infiniti Red Bull Racing – mutually beneficial partnerships that enhance both our team and your brand.
Our partners receive some of the most comprehensive TV exposure in all of Formula One, coverage that generates exceptional media value and which gives them the best platform from which to reach people on a truly global level.
Our hospitality is second to none, giving partners a truly immersive Formula One experience that puts partners at the heart of the racing machine.
And our running Show Car programme brings with it a host of opportunities, especially in markets that don’t host Formula One races, allowing VIP guests the same high level of hospitality with unrivalled access to the car and the Team.
And what’s in it for us? That’s simple – we get to hang out with some of the coolest brands in the world. We get to learn their lessons, discover their values, trade technologies and establish partnerships that are measured in years rather than just races or seasons. Ultimately, it’s how we do things. We call it team building.